Databricks

Lakeflow Connect Free Tier — Ingest 100 Million Records Per Day for Free

2026-05-30
NicheeLab Databricks Editorial Team

Lakeflow Connect Free Tier is the free usage quota for managed connectors that Databricks announced at FabCon 2026. Each Workspace gets 100 DBU per day, equivalent to about 100 million records ingested for free. That works out to roughly $12,775 (about 1.9 million yen) in annual savings per Workspace — a game-changing move aimed squarely at replacing legacy ETL SaaS like Fivetran and Stitch.

This article walks through exactly what's included in the Free Tier, the full list of supported connectors, a head-to-head comparison with other ETL tools, setup steps, and production best practices.

What Is the Lakeflow Connect Free Tier?

Lakeflow Connect is Databricks' managed SaaS / DB data ingestion service. Until now, ingesting SaaS data into Databricks required external ETL tools like Fivetran, Stitch, or Airbyte, or hand-rolled Python scripts. Lakeflow Connect handles this through first-party managed connectors from Databricks, replacing all that work with configuration alone.

The Free Tier announced at FabCon 2026 gives Lakeflow Connect 100 DBU of free credits per day per Workspace. The DBU consumed when a connector runs is deducted from this free quota first.

Exactly What the Free Quota Covers

100 DBU / Day = How Much Ingestion?

Translating 100 DBU into ingested records works out to up to 100 million records per day. That's more than enough to cover the daily ingestion volume of most mid-sized companies.

Concrete examples:

  • HubSpot Contacts: sync 100K records hourly → 2.4M per day → comfortably inside the free quota
  • Google Analytics hits: daily ingestion for a site with 100M monthly PVs = 3.33M rows → comfortably inside the free quota
  • Salesforce objects: sync 500K records every 30 minutes → 24M per day → inside the free quota
  • Large-scale e-commerce order data: 1M orders + 500K customers + 100K products per day → fully inside the free quota

$12,775 (~1.9M yen) in Annual Subsidy

Premium tier DBU pricing is $0.35. 100 DBU/day × 365 days × $0.35 = $12,775/year, or roughly 1.9 million yen. That's the per-Workspace subsidy.

With a multi-Workspace setup (e.g. dev, staging, prod = 3 Workspaces), you get about 5.7 million yen of value per year. That essentially covers the full ETL tool budget of a mid-sized company.

Full List of Supported Connectors

The following managed connectors are covered by the Free Tier (as of May 2026).

SaaS / Marketing

  • Google Analytics
  • Google Ads
  • HubSpot
  • Meta (Facebook / Instagram Ads)
  • TikTok Ads

Business SaaS

  • Workday (HR)
  • ServiceNow (IT service management)
  • Dynamics 365 (Microsoft CRM/ERP)
  • Zendesk (customer support)
  • Jira (project management)
  • Confluence (knowledge management)

Databases / DWH

  • SQL Server
  • Oracle
  • PostgreSQL
  • MySQL
  • Snowflake
  • BigQuery

You can cover marketing, sales, HR, finance, IT, and engineering — every department — with the Free Tier alone.

What's Excluded from the Free Tier

The following are not covered by the Free Tier and incur standard charges.

Zerobus Ingest

A dedicated low-latency streaming ingestion feature used for real-time scenarios (seconds-to-minutes latency). Not included in the Free Tier — standard DBU charges apply.

Structured Streaming Sources (Kafka etc.)

Ingestion from streaming platforms like Apache Kafka uses Structured Streaming and is outside the Free Tier. Organizations with real-time event infrastructure need a separate budget.

Community Connector

Third-party connectors not officially built by Databricks are excluded. Many of these may eventually become official, so consider switching to official connectors based on your requirements.

File Source Connectors (Auto Loader etc.)

File ingestion from S3 / ADLS / GCS (Auto Loader) incurs standard DBU charges. Ingestion from an existing data lake remains a paid workload.

Head-to-Head: Fivetran / Stitch / Airbyte

vs Fivetran

  • Where Fivetran wins: 500+ connectors, maturity, multi-platform support (Snowflake / BigQuery / Redshift, etc.)
  • Where Lakeflow Connect Free Tier wins: dramatically cheaper, Databricks-native, Unity Catalog integration, simpler setup
  • Pricing comparison: Fivetran charges by MAR (Monthly Active Rows) — typically $1,500-5,000 per month for mid-sized customers. Lakeflow Connect Free Tier lets you start at zero.
  • How to choose: Lakeflow Connect if you're consolidating on Databricks; Fivetran for multi-cloud ETL

vs Stitch

  • Where Stitch wins: simplicity, OSS Singer-based architecture, predictable pricing model
  • Where Lakeflow Connect Free Tier wins: free, Databricks integration, tight coupling with AI features
  • How to choose: if you're already on Stitch, consider a gradual migration; if you're starting fresh, go with Lakeflow Connect first

vs Airbyte (OSS / Cloud)

  • Where Airbyte wins: fully free OSS, self-hostable, rich community connector ecosystem
  • Where Lakeflow Connect Free Tier wins: fully managed, zero ops, Databricks integration, enterprise support
  • How to choose: Airbyte if you have the engineering muscle to operate it yourself; Lakeflow Connect if you want a managed service

vs Hand-Rolled Python Scripts

  • Where DIY scripts win: full customization, no additional cost
  • Where Lakeflow Connect Free Tier wins: zero development effort, zero operations effort, automatic auth management
  • How to choose: DIY for one-off ingestion; Lakeflow Connect for ongoing operations

Setup Steps — Done in 15 Minutes

Example: ingest Contact data from HubSpot into Databricks on an hourly schedule.

Step 1: Enable Lakeflow Connect in the Workspace

The Workspace admin enables Lakeflow Connect from Settings. Skip if it's already enabled.

Step 2: Create a new Pipeline

From the sidebar, click Lakeflow Connect → New Pipeline → pick HubSpot from the connector list.

Step 3: Authenticate with HubSpot

Sign in to HubSpot via the OAuth flow and grant read permissions.

Step 4: Pick the objects to ingest

Choose the objects you need from Contacts, Deals, Companies, Tickets, Notes, etc. (multi-select supported).

Step 5: Specify the destination Unity Catalog

Select the Catalog / Schema. Table names are generated automatically (e.g. `hubspot_contacts`).

Step 6: Configure the schedule

Specify the run frequency in cron notation (e.g. hourly = `0 * * * *`).

Step 7: Run → Automatic ingestion begins

From here on, ingestion runs automatically. The Unity Catalog tables become available from Delta Lake, DBSQL, and Genie Space.

Production Best Practices

1. Optimize Schedule Frequency

For data that doesn't need real-time freshness, lower the frequency to minimize DBU consumption — e.g. hourly to every 6 hours. Sum across all your connectors to make sure you stay within the 100 DBU/day quota.

2. Split Across Workspaces

The 100 DBU/day quota is granted per Workspace, so by separating dev, staging, and prod into different Workspaces you effectively get 300 DBU/day worth of free quota.

3. Combine with Lakehouse Sync

Build an end-to-end flow: Lakeflow Connect pulls SaaS data → Lakebase handles OLTP processing → Lakehouse Sync writes back into Delta tables. A powerful backend for marketing automation and personalized product experiences.

4. Automate Data Quality Checks

Right after ingestion, use Lakehouse Monitoring to auto-check data quality. Alert Slack / PagerDuty on anomalies so bad data never flows downstream.

5. Cost Monitoring

Monitor daily Lakeflow Connect DBU consumption via `system.billing.usage` in System Tables. If you're trending toward exceeding the free quota, lower the frequency or narrow the ingestion scope.

Who Should Use This?

Absolute Must-Use: Mid-Sized Companies Centered on Databricks

Organizations paying $1,000-5,000 per month for Fivetran or Stitch can cut nearly all of that cost. That's 1-5 million yen per year that can be redirected to actual analytics and ML development.

Worth Using: Startups and PoC Stage

For startups that can't yet afford ETL tooling, this offers professional-grade ETL for free. Establish a data-driven foundation early.

Decide Carefully: Multi-Platform Organizations

Organizations using Databricks + Snowflake + BigQuery together risk double-managing tools if they swap part of their stack for Lakeflow Connect alongside a multi-platform ETL tool like Fivetran. Adopt it after committing to a gradual migration or to consolidating on Databricks.

Likely Coverage on Certification Exams

As of May 2026, Lakeflow Connect isn't in the official Exam Guides for Data Engineer Associate or Professional. That said, the following make it very likely to be covered in the next revision:

  • The Lakeflow family is a strategic core product, and the Free Tier is the centerpiece of its adoption strategy
  • Managed ETL and connector-based ingestion are topics that naturally belong in the exam scope
  • Unity Catalog integration is already in scope, and this is a natural extension

Recommended topics to study ahead:

  • When to use Lakeflow Connect vs Auto Loader vs Structured Streaming
  • Managed connectors vs custom ingestion
  • What the Free Tier covers and how pricing works
  • Designing the Unity Catalog target

Frequently Asked Questions

How much is included in the Lakeflow Connect Free Tier?

Each Workspace gets 100 DBU per day for free, which translates to roughly 100 million records ingested per day via eligible managed connectors. At Premium tier pricing of $0.35 per DBU, that adds up to about $12,775 USD per year of subsidy per Workspace.

Which data sources are supported?

SaaS apps: Google Analytics, Workday, ServiceNow, Dynamics 365, Zendesk, Google Ads, HubSpot, TikTok Ads, Jira, Confluence, Meta. Databases and DWHs: SQL Server, Oracle, PostgreSQL, MySQL, Snowflake, BigQuery. All of them are covered by the Free Tier, so you can integrate marketing, sales, HR, and finance data across departments at zero cost.

What is excluded from the Free Tier?

(1) Zerobus Ingest (a low-latency streaming ingestion feature) (2) Structured Streaming sources (e.g. Kafka) (3) Community connectors (third-party, non-official) (4) File source connectors (e.g. Auto Loader for S3 / ADLS / GCS). Standard charges still apply to these. The Free Tier only covers managed SaaS and DB connectors.

Will I be charged if I exceed 100 million records per day?

Yes. Usage beyond 100 DBU is billed at the standard Premium rate of $0.35 per DBU. That said, 100 million records per day easily covers the daily ingestion volume of most mid-sized companies, so many organizations can stay within the free quota. For startups and mid-sized businesses, this is a game-changer that can cut ETL costs by hundreds of thousands to millions of yen per year.

Can I ingest data from Snowflake / BigQuery into Databricks?

Yes, both are covered by the Free Tier. This means a multi-platform setup where you store data in Snowflake and analyze it in Databricks becomes possible at zero cost. It also signals Databricks' serious commitment to a multi-platform strategy, and is a tailwind for organizations considering a gradual migration from Snowflake.

When can I start using the Lakeflow Connect Free Tier?

It's already GA on Azure Databricks and is rolling out progressively on AWS and GCP Workspaces. To use it, the Workspace admin just enables Lakeflow Connect and configures the connectors. No additional credit card or separate contract is required — everything is handled within your existing Databricks billing.

How long does setup take?

15-30 minutes per connector is typical. For example, to ingest from HubSpot: (1) click New Pipeline in Lakeflow Connect (2) authenticate via HubSpot OAuth (3) pick the objects to ingest (Contacts / Deals / Companies etc.) (4) specify the destination Catalog / Schema in Unity Catalog (5) set the schedule (e.g. hourly). It takes just a few clicks, no code required.

Can the Free Tier replace Stitch / Fivetran / Airbyte?

Yes. Fivetran charges by MAR (Monthly Active Rows) and runs into the millions to tens of millions of yen per year at mid-sized companies — the Lakeflow Connect Free Tier can drive that close to zero. That said: (1) Fivetran has far more connectors (500+) (2) Airbyte has a fully free OSS edition (3) Stitch / Fivetran are more mature. A practical split: pick Lakeflow Connect if you're consolidating on Databricks, and keep a traditional ETL tool if you're distributing data across multiple platforms.

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Related reading — Databricks new features and adjacent topics

Lakebase Complete Guide

Serverless Postgres

Genie Code / Spaces Complete Guide

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Lakeflow Designer Complete Guide

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Auto Loader Complete Guide

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Lakeflow Jobs Complete Guide

Successor to Workflows

Data Engineer Associate Complete Guide

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NicheeLab Databricks Editorial Team

NicheeLab editorial team focused on data engineering and cloud certification learning. Content is structured around practical study needs and official exam domains.


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